NEWS

TIEM for Women's Empowermentđź’ś

Published in News on March 15th, 2022

In honor of International Women's Day and Women's History Month, we're proud to partner with amazing foundations working to make an impact on gender equality.

10% of sales from our Sangria Slipstreams will support the following organizations.

Today we're putting a spotlight onTwo Ten (WIFI) and HERproject. These organizations are passionate about supporting women's empowerment initiatives.

Keep reading to hear from Terri of Two Ten & Cherry from HERproject! Women leaders in the world of gender equality.


MEET TERRI RAWSON & TWO TEN WIFI

"I am the Chief Marketing & Development Officer for Two Ten Footwear Foundation, a non-profit organization that has been serving the US footwear industry for 82 years. Two Ten provides emergency financial assistance, natural disaster relief, mental health counseling, educational scholarships and professional programs for the 280,000 industry employees and their families. TIEM has been generously supporting our organization by donating a portion of proceeds from the sales of custom-created Slipstream back to Two Ten. Some of the funds went directly towards supporting women in the industry through our Women In the Footwear Industry (WIFI) program, and the balance was contributed to our Hardship & Crisis Relief fund which was especially critical during COVID, when 60% of the footwear industry's employees were laid off or furloughed and needed help keeping a roof overhead and food on the table."

WHY CELEBRATE INTERNATIONAL WOMEN'S DAY

"International Women's Day represents an opportunity for the world to recognize every woman's contributions -- to family, to business, to community, and to the world -- and to not only celebrate, respect and honor our collective value, but to finally level the playing field so gender is no longer barrier to success. We must continue to rise up in the face of every adversity and teach the generations of women coming up behind us that they can do and be anything they want in life."

TERRI & TIEM

"I have been wearing TIEM in my spin classes since the brand was launched, and absolutely LOVE LOVE LOVE them! I have 5 or 6 pair of Slipstream in different colors, and my latest obsession is my new pair of Via. (I ride about 4 times/week in studio, in addition to riding at home.) I also have a pair of Latus which I wear for my gym workouts (5 days/week) and love the support. There's not a day that goes by that I'm not wearing a pair of TIEM to workout in!"


MEET CHERRY LIN & HERproject

"I'm Cherry from BSR, an organization of sustainable business experts that works with its global network of the world’s leading companies to build a just and sustainable world. I am a Country Manager of HERproject for China and some other Asian countries--HERproject is collaborative initiative that strives to empower low income women workers working in the global supply chain, with the mission of driving impacts for and unlocking the potential of women and business via workplace-based interventions."

WHY CELEBRATE INTERNATIONAL WOMEN'S DAY

"We believe women hold the keys to achieving their own empowerment, and women will be critical partners to the world and to the business, and supporting women empowerment in global supply chains is an important part of the puzzle."

READY TO SWEAT & SUPPORT?!

10% OF SALES FROM OUR NEW SANGRIA SLIPSTREAMS WILL SUPPORT WOMEN'S EMPOWERMENT INITIATIVES, LIKE TWO TEN WIFI & HERproject!




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