The idea for TIEM grew out of twenty years of experience in the shoe industry, combined with a lifetime of passion for fitness and cycling, informed by a love of style and quality. In 2016, TIEM’s founder Tracey McLeod, set out to fill a void in the sportswear market — for functional and stylish cycling footwear — and launched her brand with the signature Slipstream indoor cycling shoe.
As the brand grows, TIEM continues to meet the needs of women who want athletic performance without sacrificing style both on the bike and off, with the launch of the Latus HIIT sneaker and the Via outdoor cycling shoe.
We are committed to fostering a community that values compassion and equity for all. Each year, we organize several donation efforts through limited product releases and ongoing promotions. We care deeply about these causes and strive to use our platform to amplify others' voices and bring their vital messages to our own community.
Below are a few examples of organizations we've worked with in recent years. You can read more about some of our give-back initiatives on our blog.