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Published in News on Nov. 3rd, 2021
Our first ever purple shoe! Launched in honor of Women's History Month and International Women's Day, this highly requested color is in support of Girl Up. The Girl Up community is a global movement of inspired young women leaders who defend gender equality. We are so proud to stand with Girl Up in the fight for equal rights, access, and opportunies for every girl. Since the shoes launch in March, 10% of the Lilac Slipstreams sales have (& will continue to be) donated back to Girl Up.
In celebration of Women's History Month, we highlighted fierce #FemaleFounders in our own community, as well. Applauding their strength and grit throughout the past year. You can see our #LeadLikeHer campaign round-up here.
Two Shoes, One Cause. For the past 5 years we've been partnering up with the Breast Cancer Research Foundation to join the fight to be the end of breast cancer. This past October we doubled down and instead of launching just one pink shoe, we came out with two. 10% of the purchase price of each Coral Slipstream and Blush Pink Latus sneaker is donated directly back to BCRF.
Beyond the shoes, we hosted a series of charity in-person and online workout classes across the country that raised awareness and donations for BCRF. Click here to read about some of our past events and view participating studios.
Passionate about supporting Black/Brown women entreprenurs, Black Girl Ventures creates a space where dreams have the possibility of becoming a reality. As a female-founded company ourselves, we were inspired and delighted to learn about the work being done by Black Girl Ventures. It was inspriring to learn about their mission and see their dedication to creating space for these bright minds.
For the entire month of February in 2021, 5% of shoe sales were donated back to Black Girl Ventures. All women deserve the opportunity to realize and chase their dreams.
